The Value Factory Podcast | Episode 8 - Joshua Conran

In this episode of The Value Factory Podcast, host Nick Anderson is joined by Joshua Conran, partner at Deksia, to explore what it really takes to create marketing that drives long-term value, not just quick wins. Together, they unpack why most marketing fails (hint: it’s not the tactics) and how small and mid-market companies can align strategy, KPIs, and accountability to scale without burnout or guesswork. From EOS-based systems to mutual accountability in Pulse meetings, Josh shares Deksia’s disciplined approach to building trust, clarity, and real ROI in a world flooded with noise and shortcuts.